ankarsrum
in 1940, industrial designer alvar lenning was the first to develop the food processor, now known as the wizard original®, focusing on three principles: quality, functionality and design.
this made the wizard original® very popular at a time when swedish families mainly ate home-cooked food. people did everything at home: bread, sausages, jams and juices, everything was consumed and nothing was wasted.
each assistant original® is tested before leaving the factory in ankarsrum in småland, southern sweden.
assistent original® is a long-time friend in the kitchen, faithfully kneading, mixing, blending, blending, pressing and chopping, generation after generation.
since 1940 ankarsrum has never stopped improving, the special attention to quality, functionality and design make it the strongest and most reliable food processor on the market.
the original cream color has been integrated with brilliant new colors and 18 different accessories for sure success in the kitchen.




















